Ybrant Digital, a city-based digital marketing company, today said it has been officially chosen as one of Facebook’s Marketing API (application program interface) partners.
An exclusive list of worldwide partners, including Ybrant Digital, was selected to integrate the Facebook Marketing API, in order to help advertisers scale their Facebook presence.
Official marketing partners can develop proprietary third party tools that offer advanced Ad creation, Campaign Management, Reporting, and further areas of specialisation, Ybrant said in a statement.
“After all the fruitful efforts in co-operation with Facebook, this announcement encourages the Ybrant team to keep establishing new standards in technology and best practices for ad serving, targeting and optimisation.
“It also validates our position in the market as a leading global digital marketing provider,” Ybrant Digital Chairman and CEO Suresh Reddy said.
Facebook launched its Marketing Program on July 3, in order to improve the marketing efforts from brands and agencies, as well as spread the voice about new features and best practices for digital marketing on Facebook